AI Strategy: Value vs. Hype
Leave with a prioritized AI opportunity map for your own organization — and the frameworks to defend every line of it.
- Short Course
- 12 hrs
- 2 weeks
- Live Online
- English
- 1 Credit
Intelligence
You will be able to
- Separate AI use cases that create measurable value from expensive hype
- Make build / buy / wait decisions with a defensible framework
- Define KPIs and ROI mechanisms for AI initiatives before spending
- Brief a board or leadership team on AI opportunity and risk in plain language
- Prioritize a 12-month AI roadmap for your organization
Curriculum
- 1
The AI landscape for decision-makers
3hWhat current AI can and cannot do; reading the vendor market without a technical translator.
- 2
Value discovery
3hMapping processes to AI opportunity; cost, feasibility, and impact scoring.
- 3
Investment decisions
3hBuild/buy/wait; pilots that prove value; budgeting and ROI metrics.
- 4
Applied deliverable
3hBuild your AI Opportunity Map and present it to a peer panel for structured feedback.
How you'll learn
Two live evening sessions per week (recorded within 72 hours) + guided async work + a deliverable you present in the final session.
Your certificate
Digital, QR-verifiable Certificate of Approval (≥70% attendance + passing grade) stating 12 academic hours. Earns 1 credit toward the Executive Certificate in AI Leadership.
Frequently asked
Do I need a technical background?
No. Programs are designed for decision-makers and practitioners, not specialists.
How much time per week?
Two live evening sessions plus a few hours of guided async work.
What if I miss a session?
Recordings are posted within 72 hours and count toward attendance up to the published cap.
Can my organization enroll a team?
Yes — group rates start at 3 seats, and private cohorts are available.
Logistics & policies
Cohorts run with a published minimum; if one isn't reached, your start date rolls to the next cohort or you get a full refund. Recordings post within 72 hours. Full refund until the published cut-off before start.
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